Core Values: Integrity, Innovation and Service
Enterprise Core: Honesty and Credit
Enterprise Spirit: Unity and hard work, pioneering and realistic, satisfying users, scientific and technological progress.
Customer: Provide customers with high quality and the greatest value of professional products and services to win customers'understanding, respect and support with sincerity and strength.
Market: Reduce the cost and risk of purchasing for customers, and provide effective guarantee for customer investment.
Development: Pursue the goal of sustainable development and build it on the basis of customer satisfaction.